PR, marketing, comms, creative, and boutique consulting firms
Mostly run by someone who built the business themselves
10-30 people, but no in-house HR function
If you've outgrown the way you used to do things but you're not sure what comes next, you're in the right place.
Who This Is For
Four signals that growth has
outpaced structure.
The founders I work with built their business themselves. The culture, the standards, the way work gets done. For years that worked. Then four things start showing up.
Founder
bottleneck
Decisions that should sit with managers keep coming back to you. You’re the default escalation point for every people question.
Inconsistent management
Some managers run a tight ship. Others avoid the hard conversations. The experience your people get depends a lot on who they report to.
Career
ambiguity
Junior and mid-level staff can’t see a path forward. Without one, your strongest performers start looking elsewhere, not because they want to leave, but because staying feels uncertain.
Workflow
inefficiency
Overservicing, duplicated effort, fragmented tools. Everyone is busy. Not everyone is busy on the right things.
Individually, easy to dismiss. Together, they're a sign your business has outgrown the way it runs.
The fix isn't more effort. It's better infrastructure.
How We Work Together
Three ways in.
2
Targeted EX Sprints
Once your foundations are in place, focused sprints to design and implement specific systems. Manager capability, onboarding, retention, EVP, performance frameworks. Built around your priorities.
3
Ongoing Advisory
For founders who want ongoing strategic guidance as they scale. A senior People lead in your corner without the cost of a full-time hire.
Treat your team like your clients.
Agencies are good at delivering exceptional client experience. The discipline, the care, the attention to detail. Your team deserves the same standard from the business they work for. When the internal experience matches the one your team delivers externally, the brand holds up. When it doesn’t, it eventually slips.
Fifteen years agency-side in comms, reputation, and brand shape how I approach this work. The frameworks I bring are built for agency life, not adapted from corporate.
Proudly featured on
